Frequently Asked Questions

Are you a fiduciary?

Yes. Being a fiduciary means we’re focused on doing what’s right for you and your situation. Our advice is grounded in understanding your goals and what truly matters to you, so recommendations are made with care and intention, not based on what’s easiest or most advantageous for us.

Who do you work with?

We work with motivated mid-career professionals and families, typically in their 30s, 40s, and 50s, who are balancing growing careers, family life, and major financial decisions. Our clients earn strong incomes and are navigating increasing complexity, from equity compensation to tax planning and retirement strategy. They want clarity and confidence as they turn today’s success into long-term financial independence.

Do I need a lot of money to work with you?

No. While many of our clients have growing incomes or assets, we also work with people earlier in their careers who are focused on building smart habits and a strong foundation. What matters most is your willingness to plan intentionally and make thoughtful decisions as your career and finances grow.

Do you only work with clients in a specific age range?

While many of our clients are in their 30s, 40s, and 50s, we work with people across a wide range of ages and life stages. Our advice is tailored to your individual needs, whether you’re early in your career or planning for retirement. What matters most is your commitment to making thoughtful decisions and improving your financial health over time.

Who may not be a good fit for The Freyr Group?

We may not be the best fit for those looking for a completely hands-off relationship or who are focused primarily on short-term market performance. Our work is best suited for clients who want to be engaged in the planning process, value thoughtful guidance, and are committed to long-term decision-making. If you’re seeking speculative or ultra high-risk investment strategies, we’re likely not the right match.

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Financial planning is a long-term relationship. If you’re ready for trusted advice designed around your goals, values, and future – we’d love to talk.