Fiduciary Financial Advisors for Families and Business Owners.
At The Freyr Group, we help families and business owners grow, protect, and preserve wealth with clarity and purpose. As fiduciary financial advisors, we provide personal, transparent planning and evidence-based investment management focused on long-term prosperity – for life today, and for the generations to come.
Freyr (pronounced “fray-er”) is inspired by the Norse symbol of prosperity and well-being – the idea that true wealth creates peace today and opportunity for tomorrow. We chose the name because it reflects our philosophy: money is not the goal itself, but the tool that supports your values, your family, and your legacy.
Financial planning is more than charts and accounts. It’s about aligning resources with what matters most – experiences, impact, and long-term security. We help you make thoughtful decisions with your financial life so that you can live with confidence today while preparing wisely for the future.
Why “Freyr”– A Name Rooted in Prosperity, Well-Being, and Legacy
WE BELIEVE:
Our Mission — Financial Planning Built on Clarity, Stewardship, and Transparency
We’re here to help you make wise choices with your resources – so you can work toward the life you want, with purpose.
- Advice should always come before products
- Simplicity creates confidence in decision-making
- Long-term planning builds freedom
- Wealth supports both life now and legacy later
- Good stewardship honors the trust placed in us
Our mission is to deliver honest, values-driven financial advice that gives you clarity and momentum. We operate with fiduciary responsibility, transparent pricing, and a long-term commitment to your goals. Every plan is personalized – built around your life, not a template.
Professionals
Families
Those building wealth with future generations in mind – education planning, estate strategies, risk management, and long-term investment planning.
Individuals preparing for significant life milestones, from career transitions to marriage and retirement – seeking clarity and structure in their finances
Entrepreneurs managing growth, exit planning, tax strategy, and retirement planning – looking for a trusted partner in major financial decisions.
Business Owners
Who We Serve – Families and Entrepreneurs Building Legacy Wealth
No matter the life stage, our approach is simple: understand your values, create a plan that reflects them, and walk with you as your life evolves.
We specialize in serving clients who value intentional planning and long-term thinking.
Brandon Konda, CFP®, is the founder and principal of The Freyr Group — a fee-based financial advisor specializing in small business services, investment management, and comprehensive financial planning. A Certified Financial Planner™ professional and licensed life insurance agent, Brandon brings a well-rounded perspective shaped by his experience as a first-generation college student who self-financed his education. He holds degrees in History and Political Science from Kansas State University and a Master of Public Administration from The George Washington University. Before entering the financial services field, Brandon served as a Legislative Aide in the U.S. House of Representatives and later as a Project Manager in the construction industry.
Experienced advisors dedicated to planning with purpose.
Meet The Freyr Group Team
BRANDON KONDA, CFP®
Max Michalczik, CFP®, is a Certified Financial Planner™ professional and fee-based financial advisor based in Phoenix, Arizona. He provides personalized investment management, small business services, and comprehensive financial planning to help clients build and protect their wealth. Max combines strategic insight with a personal touch, drawing from his background as a collegiate football coach and athlete to guide clients through life’s financial decisions. He holds a bachelor’s degree in Finance with a Certificate in Financial Planning from Northern Arizona University, serves as Treasurer for a local nonprofit, and volunteers with NAU’s CFP® program. Outside of work, Max enjoys traveling with his wife, Erica, and exploring the outdoors with their two dogs.
MAX MICHALCZIK, CFP®
Kekoa Pfau is a Chartered Financial Consultant (ChFC®) and fee-based financial advisor based near Denver, Colorado. He provides personalized investment management, retirement planning, and comprehensive financial planning to help clients build, and protect, their wealth. Kekoa brings strategic insight shaped by his experience as COO of Freedom Chat and as Managing Partner of MotiveWorks, where he worked closely with business owners, entrepreneurs, and emerging technology leaders. Kekoa is a first-generation college graduate and holds a BSBA in Finance, along with a Certificate in Financial Planning, from NAU. Kekoa serves in his church as part of the bishopric, reflecting his commitment to stewardship and community leadership. Outside of work, he enjoys weightlifting and time outdoors with his wife, Tyree, and their dog, Koda.
KEKOA PFAU, ChFC®
Plan With Purpose –
Let’s Start the Conversation
CONTACT US
Planning is a meaningful investment in your future. If you’re looking for a long-term partner who values clarity, stewardship, and a structured approach, we’d love to start a conversation.
