Ongoing Advice
Investment Management
We design and manage transparent, goal-aligned portfolios with ongoing monitoring and rebalancing.
We provide continuous guidance and collaboration to keep your plan aligned as your life and goals evolve.
We create personalized financial plans that bring every part of your life—retirement, cash flow, and estate goals—into one clear roadmap.
Financial Planning
When people first hear about us, they usually have two questions: “How do you pronounce it?” and “Where does it come from?”
It’s pronounced Fray-er — like layer, but with an “F.”
As for the name, it comes from Freyr, the Norse and Germanic god of prosperity. The Fehu rune, which symbolizes wealth and abundance, inspired both our name and our emblem — a nod to the idea that true prosperity comes from growth, balance, and purpose.
What Does It Mean?
Brandon Konda, CFP®, is the founder and principal of The Freyr Group — a fee-based financial advisor specializing in small business services, investment management, and comprehensive financial planning. A Certified Financial Planner™ professional and licensed life insurance agent, Brandon brings a well-rounded perspective shaped by his experience as a first-generation college student who self-financed his education. He holds degrees in History and Political Science from Kansas State University and a Master of Public Administration from The George Washington University. Before entering the financial services field, Brandon served as a Legislative Aide in the U.S. House of Representatives and later as a Project Manager in the construction industry.
About Brandon
MEET THE TEAM
Max Michalczik, CFP®, is a Certified Financial Planner™ professional and fee-based financial advisor based in Phoenix, Arizona. He provides personalized investment management, small business services, and comprehensive financial planning to help clients build and protect their wealth. A licensed insurance agent, Max combines strategic insight with a personal touch, drawing from his background as a collegiate football coach and athlete to guide clients through life’s financial decisions. He holds a bachelor’s degree in Finance with a Certificate in Financial Planning from Northern Arizona University, serves as Treasurer for a local nonprofit, and volunteers with NAU’s CFP® program. Outside of work, Max enjoys traveling with his wife, Erica, and exploring the outdoors with their two dogs.
About Max
Our goal is to help you achieve financial independence through appropriate planning and quality service. As such, we promise to always put your financial well-being first. Any advice given, or action taken, will be with you foremost in mind. Trust is very difficult to earn and we appreciate the trust you have placed with us.
Our Commitment
